Social media marketing strategy can be roughly defined as a set of actions leading to certain results that can be achieved through skilful use of different social media channels. Avoiding risky actions online is by far the core principle of effective social media marketing strategy. Everything you write, like or share should be a part of a goal-oriented plan. Only deliberate steps which are methodically coordinated can bring you closer to your ultimate marketing goal. Are you wondering how to build a social media marketing plan from scratch? Keep on reading to find out.
Specify your goals
First of all, it is advised to list your goals and objectives. Do bear in mind that they should be as specific as possible, so that you can track your progress. At this point, you should also make a deadline for completing different tasks. Crossing things off your to‑do list is a truly rewarding moment.
Choose the channels
An inseparable part of creating an effective social media marketing strategy is choosing the right channels of communication. Facebook is still the most popular page, however, it is worth to use other platforms as well. Different networking sites serve various purposes, so they can naturally become a valuable instalment to a comprehensive online presence.
Establish cohesive virtual image
While creating a social media marketing plan, try to figure out a statement that will clearly describe the mission particular profile will serve. Take into account your target audience, and specifications and limitations of different networking sites. Be where your potential customers already are - follow influential blogs and industry leaders. Try to learn from the best.
Know your audience
A thorough marketing strategy can be a powerful tool for fostering relationships with the customers. Instead of gathering random followers, focus on building a supportive community of devoted customers. In order to do that, show your fans the human side of your business by conducting direct conversations, introducing your team or sharing pictures from important office events.
Write it down
Figure out who is going to manage and maintain company’s social media profiles and allocate the budget accordingly. Some companies choose to pull the funds from traditional media channels, such as radio and TV. It is a good idea to hire a professional social media manager, or delegate the tasks of maintaining accounts to the employees with online marketing experience and impressive record of implementing different campaigns on social media.
Create a detailed timeline
Organize weekly meetings with your social media managers and write down the ideas for upcoming posts. Determine how often you would like the updates to be posted and create an editorial calendar to note the publication schedule and follow-up dates. Speaking about the timing, pick a posting strategy that will best suit you and your customers. Check out the infographic by SumAll to choose the most suitable hour for posting on different channels. And to make this process even smoother, you can use widely available online tools such as Dlvr.it and Buffer, which instantly upload desired content to specified social networking sites.
Evaluate your performance
This is probably the most challenging part of creating a marketing plan, because it may be hard to ruthlessly eliminate failed projects. However, it is the time to channel energy, resourcefulness and creativity into those parts of your marketing plan that just need some finishing touches. Do not forget to track your metrics with Facebook Page Insights, LinkedIn analytics tools and Google analytics to see the reliable scope of your social media updates.
A great marketing plan should be your step-by-step guide to online success. Do not hesitate to follow these seven tips to make a perfect social media marketing plan for your company.