The future is now -- Google Now that is.
Recently, Google has been amping up its marketing efforts for Google Now, a digital personal assistant with seemingly psychic abilities. Ads for Google Now, which is roughly comparable to Apple's Siri, appear during prime time television shows, on the side of iconic New York City taxis, and plastered across billboards and banners in major cities. While the continued rivalry between Google and tech giant Apple continues to rage on, one thing remains certain: Google is serious about this app.
Google Now isn't anything "new," per se. In fact, the mobile app has been around since 2012, but has yet to gain much, if any, popularity until now. The app is available for iOS, Android, and of course Google Glass and Google Watch. It can also be downloaded and installed on a desktop computer.
Perhaps the biggest difference between Google Now and Siri is the delivery of personalized information. Google Now provides information such was weather and traffic updates, flights, appointment reminders, and package tracking via "cards." The information contained on each card is taken from a number of sources, including a user's Gmail account, location, and previous search history. This allows Google...