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Recent blog posts
social media marketing
Social media marketing strategy can be roughly defined as a set of actions leading to certain results that can be achieved through skilful use of different social media channels. Avoiding risky actions online is by far the core principle of effective social media marketing strategy. Everything you write, like or share should be a part of a goal-oriented plan. Only deliberate steps which are methodically coordinated can bring you closer to your ultimate marketing goal. Are you wondering how to build a social media marketing plan from scratch? Keep on reading to find out. Specify your goals First of all, it is advised to list your goals and objectives. Do bear in mind that they should be as specific as possible, so that you can track your progress. At this point, you should also make a deadline for completing different tasks. Crossing things off your to‑do list is a truly rewarding moment. Choose the channels An inseparable part of creating an effective social media marketing strategy is choosing the right channels of communication. Facebook is still the most popular page, however, it is worth to use other platforms as well. Different networking sites serve various purposes, so they can naturally become...
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In the world of web design, color is one of the most powerful communication tools. Colors change our moods, inspire specific behaviors, provoke various emotions or cause physiological reactions – for instance, increasing our heart rate. Picking the color palette for a website is essential. It's color that will sell your product, pass your brand message and impact consumers' perception of your company. Here are some hacks on how to make the most from color in web design. Know your target audience Before choosing a color palette, make sure to first analyze your audience. Knowing the general demographic is crucial because colors mean different things to different cultures. Take white, for instance – while in India it's associated with death, a typical Englishman will think about innocence or cleanliness. But geographical location is not everything. Think about age as well. Young audiences love saturated and lively colors and will be attracted to such an extravagant website. Mature audiences might find the same colors annoying and leave your website. Match colors to your product Graphics, borders, headline types, buttons, backgrounds and pop-ups should all be coordinated in their look. All this will create a balanced and harmonious environment, but also reinforce your...
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Negative customer feedback is something every entrepreneur should be ready to deal with. Realizing that each piece of criticism is actually a great opportunity for learning and improvement is key in turning negativity into an advantage. Part of this involves learning how to respond to unhappy customers on social media. To get you started, here are five tips for handling complaints sent through Twitter. Mind the time Twitter is known for its real-time nature, and this is woven into customer expectations once they decide to send a tweet your way. A report from Lithium Technologies states that 53% of consumers who tweet a brand expect a response within an hour. If the tweet in question is a complaint, things get even more complicated – the same figure rises to a whopping 72%! In short, response time matters. To avoid Twitter disasters in general, remember to track your response time and always respond to tweets sent by your customers in a timely manner. Be honest and transparent If you made a mistake, be open and frank about it. The online community values honesty over backpeddling and excuses. People also hate to see problematic issues go unresolved – when a user posts a...
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Over the years blogging has become a lifestyle for many people. Some treat it just as a hobby that enables them to realize their passions, others see it as a creative leisure activity, and then there are those who consider blogging a full-time job. Whatever your reasons are, writing a blog is undeniably an art. To stand out from the crowd and deliver outstanding quality blog posts, every writer needs to work out a set of essential skills. Read on to find out how you can improve your blog writing competencies in just six easy steps. Get inspired Reading is one of the easiest ways to gain insight into the professional world of blogging. You can easily improve your writing skills and enhance your vocabulary by reading top-notch blogs, newspapers and books. Quality resources are an inexhaustible source of fresh, creative ideas. Do not limit yourself to just following your favourite authors. Attend conferences to spend time with inspiring people, broaden your horizons and get some fresh perspective. Choose the right topic Don’t write about every single thing that comes to your mind. Give yourself some time to figure out if the topic is something you feel passionate about. Before you...
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From smartphones and tablets to our trusted laptops and PCs, new technologies are constantly interacting with us, making the significant part of our private lives and our jobs impossible without. Implementing latest technology and recognizing which new trends in the tech world are on the rise, can make or break whole industries these days and unfold a whole plethora of possibilities for new entrepreneurs and individuals alike. Let us dig through some of the topics we are going to hear about even more in the world of business. Cloud computing and Cloud service Unavoidable to that extend, that we can argue whether or not to call cloud-based technologies a new thing in the first place, cloud computing has a first place on our list. Cloud services are here to stay and we will hear a lot about them in the following years. First experienced through public clouds, such as the one of the Google or Apple, cloud industry is now growing 22% per year and cloud technology is embraced in the form of more private clouds and hybrid clouds by large variety of companies to cut costs in human resourcing and make whole business faster. If tech people need to keep...
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