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Post Panda guest posting outreach. Yuk. What a disgusting phrase to have had to use to grab your attention. Yes it’s made a difference to the way in which SEO professionals work and there are several algorithm updates which have had and will continue to have a significant impact upon search engine optimisation strategies, but all of this ‘content is king’ talk is frustratingly obvious. It is basic common and journalistic sense that a website which is delivering regular, on topic, on trend, unique, high quality content will be positively rewarded somewhere down the line. If anything, Google have been late to the game in implementing this update. Those clever SEO’s out there will have seen this update coming a mile off and would have already been producing high quality, on topic content for both their own sites and offsite guest posting, meaning they are probably snug in their penthouses at the top of the SERPs. For those who didn’t see it coming, this just highlights that sometimes it might just be worth going with your gut instinct, we all know what quality is and it’s always just a matter of time before it’s rewarded.
To those who have suffered and continue to suffer as a result of Panda, you’re probably scurrying around looking for an SEO copywriter and a list of relevant on topic websites that accept guest posts. You might even be reading this as an SEO copywriter looking for tips on how to really nail down a guest post on an on topic blog. Here are a few tips which should put you back on track:
Learning the basics of Google operators will make finding a website open to guest bloggers extremely efficient. Outreach can eat up a lot of your overall search engine optimisation strategy time, and you’ll already be spending enough time writing the posts, let alone having to find a home for them. Start with the very basics by using a combination of your keyword and then the operator inurl:”write for us” or inurl:”guest bloggers”. This is your fast track to the contact information of site owners who you know are looking for guest writers and are already in your niche. When you get used to the basic operators such as “inurl” you can start experimenting with a mix of operators such as allintext or intitle and combine these with guest blogging key term variations.
Blogging platforms such as MyBlogGuest help bridge the gap between bloggers and blog owners. Usually they work on a system whereby you submit your article to gallery and then invite offers from blog owners or alternatively you can approach blog owners yourself. This greatly reduces the time it takes to find a blog which is actively looking for guest posts within an industry niche. However it’s important to bear in mind that this also means that links on these sites can also be obtained by your competitors. This might not be ideal for those looking for exclusive links unattainable by competition.
Blog and site owners don’t want to spend their time liaising backwards and forward. They’ve got important SEO campaigns to be working on themselves. So make it easy for them. Don’t approach them with a long back-story about your time as a writer and all the great work you’ve already done. They’ll ask if they care. Bullet point exactly what it is you’re looking for, the key points about your article and when you’re looking to have your article published by. Ask questions about money in the very first email to avoid any problems at a later stage. It’s just so much more efficient being honest from the start than trying to play it tactically and end up wasting time.
One of the best ways to get a guest post published on a website is to directly ask the site owner what THEY want. Drop them a quick email and inform them that you can write them free content about whatever they want, providing they are willing to give a couple of back links. They probably have a couple of ideas about article they’d like written and you can save them heaps of time trying to find somebody. It might take longer to write the actual post if it’s specific, but it means you get guaranteed links and build up a good reputation with the site owner.
Have a look around the site and take note of the kind of posts they are already featuring and the feedback from their readers. You should be able to quickly grasp the kind of language and post style adopted for a particular site. If this style matches your own writing style then you may be able to write a post relatively quickly which will be suitable for a particular site. Also comments from site readers may give you valuable insight into posts that would be of particular interest to the site’s readers. You may see a debate occurring between readers following a post and you can use the different opinions to form the basis of your own guest post. Approach site owners with your post and the reasons behind your post, noting that you decided to write it after reading their readers comments.
Lastly, rather than treating blog owners as your last resort booty call, you should always maintain a relationship with them even when you do not need them. Make it a once a month habit to send an email to the blog owners you have built up relationships with. If you’re clever you might be able to build a dynamic email template to send to all of your contacts at once. It just keeps you fresh in their mind, should they need you or vice versa.
Scott (@iwantlinks) is a copywriter who would encourage you to contact him should you need need content for your site :)