“The evergreen of SEO” or simply link building. It is not a rocket science , but there are many tricks involved in quality link building. Here I will list some link building ideas along with our infographic related to diversifying link building strategies.
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Building links from various sources is essential factor. There are several good advantages for doing this.
One reason is that major search engines value this type of link building diversification. If all your backlinks come from a single type of sites for example blog comments, is more likely to look like spamming and trying to manipulate search engine results. If you have links from multiple types, it looks more natural and prove that website have some value.
Another reason is that search engines like Google are constantly amending the algorithms and quite often they blacklist some type of websites, for example article directories were popular way of link building before Panda update and on the other hand Penguin update completely changed the landscape of link evaluation, as well all latest algorithms are targeting for penalties websites that buy and sell links.
Anchor text is a major signal for relevance for search engines, although there are few other things that algorithms are checking:
There are many metrics for evaluating a link, many of those data items are hard to determine. The best strategy is to concentrate on any kind of links with high and low value, however here are few factors that matters:
Well, there are many different approaches to link building and there are few different ways to get natural and unnatural links. Without going into details, I will just list those ways and leave brainstorming to you:
Marketing Content for Link Acquisition
If you have any questions related to link building or our infographic, do not hesitate to ask me in comment.