Affiliate marketing is one method of Internet marketing that relies on affiliates (hence the name) in order to make profits. Affiliates who successfully make a sale (or sales) will then be rewarded with cash, check, or other forms of incentives. Affiliate marketing also makes use of other forms of Internet marketing, such as Search Engine Optimization (SEO), Pay Per Click (PPC), and others.
Affiliate marketing is almost similar to referral marketing, with the only difference being affiliates are driven by personal rewards like cash incentives and the like while referrals are mostly driven by trust and personal experience.
Advantages of Affiliate Marketing
Disadvantages of Affiliate Marketing
Affiliate Marketing: A Good Internet Marketing Method for 2012?
As said earlier, affiliate marketing is based on the promise of financial rewards / compensation. However, like referral marketing, trust between the merchant and the affiliate is important as well in order to make your business grow and prosper.
During these times of hard economy, people will take almost any job in order to pay their bills. Hiring a trustworthy affiliate will not only benefit you, but benefit them as well. However, you should learn to trust them, as they would put their trust in you. Affiliate marketing requires good communication between the two parties in order to work out. With both learning to trust each other, the merchant will get an endless supply of income, with the affiliate getting commissions from all the transactions they have made. So as you can see, the end result of this fruitful partnership will benefit the both of you in the future.
However, one should consider that affiliate marketing does not work for all people. It is very important that you take note of the mechanics behind affiliate marketing, as well as to know more about the do’s and don’ts of affiliate marketing. Otherwise, it might not work for you, thus making you invest on other types of Internet marketing strategies.
The author is a technology enthusiast who writes mainly about communication technologies and emerging IT trends. His current focus includes online fax technologies and related systems.