For those in the business of SEO, having knowledge of algorithm updates is vital. With regular updates coming from Penguin and Panda, it is all the more important to be updated on the developments. Below are listed the ways that will let you know if you have been hit by Penguin or Panda.
Determining if hit by Penguin or Panda
1.) Date checking
The best way of doing this is to launch Google Analytics and drilling into Google Organic reporting. The timeframe is to be set from April 1st to 15th May. Doing this will enable you to have a good view of traffic. As a reference you can keep in mind that Panda was on 4/19, Penguin on 4/24 and Panda refresh came on 4/27.
2.) Keyword dropping
After one knows the algorithm that has hits one, you can start to check the keywords that have dropped. As a reference one can remember that Penguin came out on a Tuesday, Panda came on Thursday followed by a refresh on Friday.
It is a common fact that many websites see a drop on weekends, so one needs to understand the trend as it helps one check out on the keywords that were potentially impacted because of visitor fluctuation. Below are listed the ways that will help you to check keyword fluctuation.
Within Google Organic, the primary dimension is to be set to" Keywords". This will help one keep a tab on the keywords leading to the site from Google Organic. The dates can be compared with a previous timeframe before the site was hit by Penguin or Panda. This will help you check the diversion of traffic.
This can be done by clicking the date in the upper right corner of interface. This will help one to select a timeframe. If hit by Penguin, you need to select 4/24 to 5/15 and for those who are hit by Panda, dates between 4/19 to 5/15 are to be selected.
You will need to click the checkbox to compare this to the past. Number of days prior to the range one selected can be used for default comparison. This can be changed by selecting new dates for comparison, if required. This will lead to generation of keywords alongside the percentage of increase or decrease, if any. This will help one compare it to the previous timeframe.
Why you need to know?
Penguin and Panda target different issues and one need to know the algorithm update that has hit the website. While Panda targets duplicate and low quality content Penguin targets webspam. So not knowing the algorithm update that has hit the website can lead to incorrect approach to the problem and one might end up dealing with Penguin when you originally intend to check up with problems dealing with Panda.
Penguin and Panda are also rolled out periodically and with new updates coming up on a regular basis, it is imperative to keep in touch with developments. The above listed tips will help you keep updated and devise a comprehensive strategy to be a leader in the challenging world of SEO.