Typography is all about the way in which type is arranged with the purpose of making the language visible to readers. This arrangement takes into account line spacing and length as well as typefaces and point size. It also involves the adjustment of spaces between each word in a sentence and each letter as well. Typography is similar to type design, however not all typographers are type designers too.
While typographers perform this artistic form, graphic designers, comic book artists, clerical workers, compositors, art directors and graffiti artists also perform typography. Before the Digital Age began, typography was considered a specialized occupation. The Digital Age brought typography to the attention of this generation’s visual designers. Thanks to the Digital Age, just about anyone can now be a typographer.
Typography is used in desktop publishing and first began when the printing press was invented. Many people feel that typography encompasses fields that are separate and apart from the field of type designing.
The Origins Of Typography
In the 20th century there were three things that had a major influence on typography. Those three influences are the movement of modern art that led to modernism, computer technology development that had a significant effect on type design and the knowledge that typography is very effective when used. This is most obvious in commercial endeavors such as websites and printed materials like books, magazines and newspapers.
The Typographer’s Job
Typographers traditionally aim to create pages that are not only readable but pages that people have a desire to read. They work hard to strike the right balance between readable and desirable but never obtrusive page content. In fields such as advertising, when display typography is created, the typographer must be careful to make sure that their content is noticed before someone goes to read it. In an effort to make this possible, many display typefaces have been developed specifically to be as visible as possible. This is achieved by making the type available in sizes large enough for most people to comfortably read.
Typography and Web Design
When it comes to typography and web design, VibeCreative for web design shropshire is the United Kingdom’s leading firm in web optimization and search engine organization (SEO.) Their web design and content management services use typography to build visually appealing websites that Internet users will want to keep returning to. Vibe Creative’s SEO services can turn any website into one that will quickly be indexed by the world’s leading search engine, Google and yahoo. They understand the importance of typography and the place it holds in high-quality websites. Many U.K. companies have made it a practice to turn to this web design firm for all of their web content needs. VibeCreative knows how to develop the content that any company’s website needs in order to stand out from its competition. This starts with incorporating the art of typography into every website they design. Typography is a major building block of any successful website.
This article was written by Paul Smith on behalf of VibeCreative for web design shropshire.